IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

With digital ads booming, Amazon's scale, AI-driven ad tools and diversified model may give it the edge over The Trade Desk.

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

The Trade Desk (NASDAQ:TTD) stock is up 7% in Monday trading, climbing from $22.47 to $24.10 as buyers step back in despite a ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

With more than $200 billion in digital advertising now traded programmatically in the United States and automation increasingly shaping how media is bought and sold, industry leaders are moving to ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

Within three years, I can see the death of programmatic display advertising, following the steps of the miserable demise of ad networks. You may be surprised that as a digital media person, I would ...