The interactive exhibition Color Factory, known for its photogenic displays and massive ball pits, is opening its third permanent location, inside Chicago’s Willis Tower. Longtime Color Factory fans ...

Everyone loves a splash of color. In fact, last year Psychology Today reported that color is an important stimulus for the brain, and can enhance mood and memory, lower blood pressure, and more. But ...

On August 20, Color Factory, a collaborative interactive exhibit that celebrates color and creativity, debuted 16 vibrant pop-up installations in its gigantic 20,000 square foot space in SoHo’s Hudson ...

Unlike traditional museums, which typically adhere to a strict “look but don’t touch” policy, The Color Factory in San Francisco encourages guests to fully immerse themselves in the exhibits. Each ...

A new kind of haunted experience is coming to Chicago this fall. Color Factory, the immersive art experience, will soon unveil its latest creation: Haunted Hues. Stream NBC 5 for free, 24/7, wherever ...