In May, Google began allowing iOS developers to implement App Indexing so signed-in users can open content surfaced from mobile apps directly in Google Search (via the main Google app and via Chrome, ...

Google?s I/O event for developers overshadows last week?s other mobile platform news, with the announcement that application indexing is now available for Google searches on iOS devices likely to have ...

While App Store Optimization (ASO) continues to be a fundamental acquisition strategy, are we starting to see trends that point to it moving away from keywords to more elaborate strategies such as ...