In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically excluded.

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Google is upgrading the new App + Web property in Google Analytics, which allows users to measure multiple websites and apps. App + Web properties were introduced this past July, and allow people to ...

Mixpanel Inc., a web, mobile and app analytics platform, today announced it’s incorporating generative artificial intelligence so companies can “chat with their data” and get quicker insights into ...