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Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting brands to target campaigns based on riders’ trips and food delivery habits.

NEW YORK (AP) — Don’t scream for ice cream. Just pick up your smartphone. Uber, the San Francisco startup known for letting people order private drivers in sleek black cars using a smartphone app, is ...

Making women feel more confident when requesting rideshares is the goal of a new Uber feature called “Women Preferences,” which allows women to request a female driver in the rideshare app. Uber is ...

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