Instead of static auctions where the highest bid wins, you have intelligent agents negotiating in real time based on ...

The programmatic media-buying marketplace is projected to expand 27% this year to about $18.7 billion, according to a just-released update from Interpublic Mediabrands’ Magna Global unit. While that ...

The Digital Age continues to pack plenty of punches when it comes to marketing innovations and advancement. Of course, for every handy new tool out there, there’s also a significant learning curve. As ...

RTB House unveiled a new generative artificial intelligence (AI) solution that leverages first-party publisher data to provide marketers with more precise consumer insights, according to a press ...

Programmatic buying is evolving fast with major brands pushing the real-time bidding agenda, but complexity remains a barrier to take-up. Jessica Davies reports. Rapidly evolving methods of trading ...

Programmatic dollars flowing to video and mobile have finally surpassed spend on desktop and banner ads. This year, mobile made up 53% of global programmatic spend by device, while video ads accounted ...

As ecommerce takes off globally, retargeting technology and demand-side platform (DSP) provider RTB House, which works with brands in 29 markets, is educating international advertisers about ...