A attack using QR codes is known as "quishing," a combination of QR code and phishing. The danger isn't the QR code itself; it's where it quietly sends you.

Uniqode reports that travel brands should optimize QR code interactions after placement by tracking context, using dynamic content, and ensuring integrations.

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QR codes have already earned a place in the marketing stack. In order to get the returns, focus on building the infrastructure to make every scan count.​ ...