Loyalty programs are no longer just about points—they’re about building real, lasting relationships. The most successful ones blend personalization, emotional connection, and clear value for both ...

Significant societal shifts, like the pandemic, have transformed shopping habits. Many of today’s consumer values have shifted towards sustainability and personalized experiences among others. If your ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

A look at the hidden tradeoffs behind loyalty-driven growth — and how to avoid inheriting risks you didn’t design for. What started as a customer perk has quietly become one of the most powerful ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

For years, loyalty programs in the digital economy were defined by simplicity: a fixed percentage of cashback, or a modest set of bonus points based purely on volume of play. While transactional ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve become a little too common. Companies often have a ...

The grocer’s refreshed rewards program and first native app are part of an effort to extend its in-store guest hospitality to ...

CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

In recent years, airlines have increasingly refined their loyalty programs to reward their most valuable passengers, and in 2026, another major change is prompting discussion among frequent flyers of ...