Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

OSAKA, Japan--(BUSINESS WIRE)--On July 24, 2019, Panasonic Corporation, a worldwide Olympic and Paralympic partner, announced that its real-time tracking and projection mapping compatible projector ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 55 min 37 sec ago By Adrianne Pasquarelli - 3 hours 20 min ago By Ethan Jakob Craft - 4 hours 46 min ago 4 hours 57 ...

In many ways, projection mapping is the “razzle-dazzle” of pro audiovisual systems: it’s the puttin’ on the ritz of AV, the I’m ready for my close up. In other words, it draws attention to itself — ...

Researchers developed a system that enables projection mapping within an illuminated environment. Several standard projectors and one large-aperture projector reproduce the environmental illumination ...

For some time, projection mapping has been a hot way for artists and advertisers to engage their audiences. Recently, the technology has gone interactive, as evidenced by a playable website called ...

For sheer break-all-the-rules, let it rip, push the envelope projection technology, nothing at NAB this week (or anything, anywhere this year) could beat the 120 fps projection demo from Academy Award ...

Singapore Night Festival 2026 brings art, performances and interactive experiences to CHIJMES and Capitol Singapore, with ...

Images projected onto objects in the real world create impressive displays that educate and entertain. However, current projection mapping systems all have one common limitation: they only work well ...

Are you a print subscriber? Activate your account. By I-Hsien Sherwood - 3 hours 5 min ago By I-Hsien Sherwood - 4 hours 15 min ago By Garett Sloane - 12 hours ago By Ad Age Staff - 15 hours 16 min ...