Intent-based audience targeting can generate a lower cost per click (CPC) when compared in a study with a controlled audience -- 59.6% lower, based on a 95% confidence score, according to recent data ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bryan Whitaker Decades ...

Intent data is critical for B2B company success, with more than 85 percent of all companies using intent data reporting significant benefits, according to data from Forrester Research. Among the ...

The world of business investment can be fraught with peril. To the general public, the concept of private equity still brings to mind visions of corporate raiders, and venture capital (VC) might be ...

There is one key attribute that points to success in B2B marketing: data confidence, judging by the 2025 B2B Marketing Edge, a study from Anteriad, conducted by Ascend2. Marketers who have this faith ...

Within the world of B2B sales, data and insights are huge tactical advantages. For most B2B companies, be they services, software, hardware or manufacturing, the market is typically small, at least ...

Intentsify, a global provider of B2B intent data and signal-based go-to-market solutions, today announced strong 2026 momentum -- fueled by growing market demand for data spanning use cases from ...

Intent data provides an exciting new frontier for marketers to develop better messaging, tactics, and strategies. Capturing and analysing intent data allows you to connect with buyers in a more ...

Using sales and marketing intent data can be a powerful tool, with even the slightest market share rise representing a significant commercial gain. Companies are increasingly turning to sophisticated ...