Co-authored by Nigel Bairstow, Ph.D., and Jeremy Neofytos, Research Assistant Over the last seven years, the customer experience on social media has shifted dramatically, moving away from the early ...

During the day, our brain acquires new memories; at night, during sleep, it consolidates the important ones and eliminates ...

Social media platforms use complex algorithms to decide what content appears on each user's feed. These systems are designed to filter massive amounts of posts and prioritize the ones most likely to ...

A study led by Myojung Chung exposes how a deeper understanding of social media algorithms leads individuals to be more wary of misinformation. "It’s important to create algorithm literacy programs ...

In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...

When Charli xcx turned a simple aesthetic experiment into a cultural “Brat Summer” takeover on Instagram, she had the algorithm to thank. With 500 million Instagram users vying for attention daily, ...

The time has come when views on Tik Tok are the top priority, when adults don’t fall asleep without watching popular videos, and children start filming on Tik Tok before they have learned to connect ...