Get free access to the most comprehensive World Cup coverage in The Athletic app. Erling Haaland is perhaps the most recognisable striker at this World Cup. But while his five goa

He may be a serious contender for the Golden Boot award of the World Cup's top scorer, but Norway striker Erling Haaland has brought more than his deeply impressive soccer skills

World Cup round of 32 continues with three games on Tuesday, including co-host Mexico.

Erling Haaland has been a dominant force with his goals at the 2026 FIFA World Cup but many fans have noticed something strange about the Norway star. And for the national side, his shirt reads “Braut Haaland” rather than the familiar “Haaland” he wears at Manchester City.

Norwegian striker Erling Haaland has become a social media darling during the 2026 FIFA World Cup, especially a meme of him chasing after another soccer player. Here's where the meme comes from and

No one is having as much fun as the Norwegian striker

The Mexico soccer team paid their tribute to Norway's Erling Haaland after breaking their dreaded World Cup Knockouts curse.

Erling Haaland's girlfriend, Isabel Haugseng Johansen, continues to turn heads amid the World Cup.

Brazil coach Carlo Ancelotti maintains he is not about to set up an "anti Erling Haaland plan" against Norway at the World Cup.