Creative potential combines the ability to think in original ways with the motivation to do so. Creative thinking grows with ...

In today's global work environment, it's a given that companies need culturally diverse teams to succeed. Both scientific studies and common sense tell us that having people with different viewpoints ...

Remember as a child turning sticks into make-believe airplanes that soared and buzzed like bumblebees through the backyard? Or, did you play for hours with an imaginary friend in your own special ...

Heineken will collect the prestigious Creative Marketer of the Year award at adland’s big show, the Cannes Lions, this year. The company, which has in excess of 250 brands globally, has a history of ...

Creative people are complex, meaning that they see the world from multiple perspectives. This is an adaptive response to complex inputs during childhood. We are all constantly trying to make sense of ...

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Increasingly, the only type of links worth going after are top quality links. However, these are difficult to get; your content and pitch must be top notch. To produce top notch work, you need to get ...

Creative work moves beyond borders, devices, collaborators and languages - and now also moves at the speed of AI, writes MARC LAYNE, sales director of Dell Technologies SA.

Experiential marketing is a promotional strategy that involves creating an interactive experience to get customers talking about your product. It’s a unique take on attracting customers, as it relies ...

Creativity has a branding problem. When many people think about creativity — especially people who don’t consider themselves to be creative — artists immediately come to mind. Sculptors, painters and ...