In prison, John deVries ’66 had a kind of conversion experience that, 35 years later, took him to the top of the world’s largest freestanding mountain. In the late 1970s, deVries was chaplain at a ...

In B2B, a prospect clicking a Buy Now button signals the visible final decision in what has likely been a complex buying journey. Today's business buyers don't agree to an offer on first proposition ...

In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...