Meta is simplifying its CAPI setup and adding a new AI‑powered feature that adds more context from advertiser sites.

For marketers, measurement and attribution is still a headache, which is throwing a major wrench in campaign planning. Campaign planning is also a struggle for B2B marketers, who often use LinkedIn to ...

In April 2026, DIRECTV Advertising announced it had expanded its relationship with LiveRamp by integrating LiveRamp’s Conversions API Hub into DIRECTV’s advertising platform, enhancing closed-loop ...

Today’s hip-hop evolution is often powered by independent artists who are equal parts creative and business-minded. A prime example is Capodei Capi, who has built more than just a music career. He ...

Heidi Bullock, CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. With increasing privacy regulations, changing consumer ...

While there has been a lot of debate on what “open” means, what everyone in technology can agree on is that open standards are one of the key drivers of industry growth and prosperity. Open technology ...

When new Afghan refugees arrived in Minnesota at the end of 2021, CAPI USA was not prepared, CEO Ekta Prakash says. The nonprofit’s budget had already closed for the year. But there were 250 ...