When a customer signs up for your email list, you’re tasked with creating a unique and engaging experience for each person. Consumers expect businesses to use personalization to send them relevant ...

Today’s digital-first economy demands personalization as a fundamental strategic requirement. Modern consumers demand that brands know their preferences and provide consistent personalized attention ...

The cynics among us would say that the new year gives people a new start on old habits. And despite great leaps in innovative technology and know-how, when it comes to the world of high tech, some ...

Editor's note: The following is a guest post from Brian Solis, principal analyst and Futurist at Altimeter, the digital analyst group at Prophet. When was the last time you received a marketing email ...

Many scientific studies highlight the link between hearing or seeing our own name and the ways that causes our brain to react as a result. Dubbed the "cocktail party effect" by psychologists, ...

If you’re lucky, there’s a moment in your career where a trend that you bet everything on starts to gain popular traction. For me, that trend is personalization and that moment came during the first ...

We know that eBay has been looking for ways to add personalization to its marketplace and other products and properties but today the company is brining in new leadership to direct this efforts. Zoher ...

Because businesses have many different types of users who require various types of experiences, ‘personalization’ is deemed part of the solution to the million-dollar question today.