On Monday, a Democratic operative discovered the script of an upcoming online advertisement for Ohio Republican Rob Portman’s Senate campaign. The one-page document, which included the logo for the ...

Here’s an unexpected bonus to close out our (now) four-part series on AdWords Scripts. If you are still having trouble seeing the practical value in scripts, this post just may sway you. Frederick ...

John Oliver says he has a great script for a car dealer to use in a commercial, and he's willing to offer it for free. But only on the condition that the dealer signs a contract to produce and air the ...

Meat & Livestock Australia's (MLA) famed Australia Day ad hasn't even been created yet but it's already causing controversy. It seems the mooted script for one of the most infamous adverts in the ...

Repetitive tasks can take up an inordinate amount of time and energy for in-house PPC managers and drain the profits of an agency. One of the best ways to deal with these is to start automating these ...

Almost 38 years after the most famous ad in the world aired, director Ridley Scott has revealed his first reaction to Apple’s 1984 ad script … Like Philip Elmer-DeWitt, I didn’t think there was any ...

Scripts are the perfect tool to execute an automation layering strategy. They give you a technique to use your own simple automations to control, monitor, and improve more sophisticated machine ...