The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

Advertisers love new ad formats, especially on connected TV. Just look at how many platforms announced their own during the IAB NewFronts and TV upfronts last month. The appeal is obvious.

ADS Tech demonstrated the newest version of the firm’s MiniTV USB at ArcSoft’s booth at International CES. The cigarette lighter-sized TV tuner plugs into the USB port of a desktop or laptop PC for ...

OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself. The company is ...

AI is rewriting the rules of ad tech by eliminating the value of execution. Today, media buying remains largely operational, ...